How to Use Muscle Testing for Resonate Price Setting

As a part of my quest for migraine relief, I learned a technique chiropractors and other doctors use called applied kinesiology or muscle testing. This technique taps into your body’s intuitive knowledge to diagnose various problems. Muscle testing helped me determine which foods would trigger my migraines on any given day. A truly skilled practitioner can even determine how much of a given food will trigger a migraine, or how many tablets of a given supplement you might need to take. But even rudimentary skills at this technique can proved helpful in any number of settings.

Lately I’ve been using muscle testing to determine what to charge for the things I’m offering on line. Muscle testing is great for getting around chatty Gremlins and circumnavigating self-sabotaging thoughts.  Here’s how to do it in a few easy steps. (You’ll need a friend to help you.)

Write the different prices you are considering for a service on small pieces of paper. Create a whole range of options, from the lowest you’ll go to the highest you could hope for. If possible have whatever you are setting a price for in your line-of-site while you do the muscle test.

First, shake your hands to discharge any tensions or energy you are holding around the price setting process.  Ask your friend, the Tester, to do the same.

Extend your non-dominate hand out to one side. Have your Tester press down on your forearm to gauge how much strength you generally have in that arm. (The Tester can put one hand on your opposite shoulder for counter balance, but this may not be necessary.)

Now hold the first price in your other hand. Extend your non-dominate arm again and have your Tester press down on it with the same amount of force. If your arm remains strong, your body is intuitively telling you that is the right price. If it weakens or goes down, it’s the wrong price.

Between each price test, move away from the slips of paper and shake off your hands. (Have the tester do the same.) When you hold each price in your hand, think about the thing you are offering and imagine charging that price to someone.

You can also do this “blind” by folding the pieces of paper in half. It’s interesting to see if you get the same results.

If you get a range of prices with the same strength, you could play within that price range. Maybe you get $35, $40, $50 equally strong. Make $40 you base price, $35 your discount for people who are on your mailing list, and $50 the price you bump up to as the service expands.

For more tips on Resonate pricing, Pam Slim has an excellent round-up here, including posts from Mark Silver of Heart of Business, and Naomi Dunford of Itty Biz.

What techniques to you use to make sure you are setting the “right” price for you? And how do you stick to your guns once you set it? Do tell in the comments below! Thanks for being here.

Posted in Magpie Girl, Tools of the Trade
Tags: resonate pricing, soulful business, Tools of the Trade |