When you said early in your discussion – A brand, in simplest terms, is “what you are known for” I was immediately reminded my a conversation I had with my son after learning he had decided to take up the French Horn in band.

I asked him why he had picked such a hard instrument.

His reply, “you’ve got to be known for something.”

I suppose the desire to be known for something is the beginning of personal branding.

Thanks for enlarging the conversation!

Keep creating,
Mike